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We will inform you as soon as a 5 day MVP week at your preferred location become available. We will also let you know if design slots previously sold out events become available again (this can happen if somebody has to cancel their order).

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Custom Built
In-person
Online
Train
my
team
Designed around your product, team and goals.
Delivered by experts in research, design, and product strategy
The course
What you’ll learn
Our courses are designed to help teams apply research and AI where it matters most, moving faster, reducing risk, and making better product decisions.

Across the programme, your team will learn how to use research methods and AI tools in day-to-day work, turning insight into action across design, product, and strategy.
Core Skills and Capabilities
Build the capabilities that drive product outcomes
Accelerating Research with AI

Equip your team to uncover meaningful user problems faster using AI and turn them into clear, validated product opportunities.

AI for Design Workflows

Apply AI across your team’s design workflow to validate ideas faster and focus on what drives real product impact.

AI Product Strategy

Give your team the tools to evaluate AI opportunities, prioritise effectively, and shape clear product direction with confidence.

Innovation Workshops

Bring your team together through structured workshops that test assumptions, align stakeholders, and turn ideas into clear product direction.

Design Sprints

Help your team move from problem to solution quickly, making confident product decisions through focused, hands-on sprint sessions.

Who’s teaching?
INSTRUCTORS
Charles Engelen
Research & Design Lead
Aligning stakeholder needs, regulatory realities, and 
user-centered design
Brad MacDonald
User Researcher
Senior UX researcher specialised in qualitative research and operational research.
Sarah Pinkerton
User Researcher
Experienced user researcher specialised in interviews, behavioral research, and insight synthesis.
Dr Ayman Alzayat
UX Research & Strategy
Applying research to large-scale digital products, aligning user insights with business strategy and product development.
Previoius Clients
Who we’ve conducted research for
FAQ
Frequently
Asked
Need more information? Get in touch:
Damian Duncan
damian@obodo.io
Who is this workshop for?

This course is designed for product managers, designers, founders, researchers and anyone who want to go beyond the basics and build strong, practical research skills.

It’s ideal for anyone responsible for making product or business decisions based on user insights.

Do I need experience with AI tools?

We assume you have a basic level of interaction with LLMs like ChatGPT/Claude/Gemini etc, but no prior experience for research-focused use of these tools is required.

We’ll introduce the tools during the course and show you exactly how to use them in a research context.

The focus is on applying AI effectively and responsibly, not just writing prompts.

Is the course theoretical or practical?

Largely practical with theory to support your learning.

Each session includes guided exercises, group work, and real use cases so you can apply what you learn immediately.

Will I get templates or materials?

Yes.

You’ll receive frameworks, templates, and example workflows you can directly apply to your own projects.

How do ideas actually get brought to life?

We don’t stop at thinking, we build.

Depending on your needs, we can:design and prototype products, build MVPs and production-ready software support hardware or physical product development, help prepare products and brands for launch.

The goal is always the same: move from insight → execution → something real in the market.

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