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User Research company

Make the Right Product Decisions. Before You Spend Time or Money

Service overview

We find and vet the right B2B users

Get clear answers in days—not weeks

Know what to build, fix, or ignore

Start With a Free Research Plan

We identify what to test, who to speak to, and where your biggest risks are—across product, pricing, and market.

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Clients

We'd be delighted
to hear from you.

If you’re curious about OBODO® or have any questions,
we’ll make sure you’re connected to the right person straight away.

Schedule a 30-minute product demo with expert Q&A

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Why obodo

We’re a user research company that helps you test ideas, recruit the right users, and make confident decisions. We handle the process end-to-end so you can move forward with confidence.

200+

Research & innovtion projects 2019

Years helping founders bring ideas to life.

200M+

Raised for our clients

Pre-work

How it works

Next Step

Research
Plan

Create Research Plan

We define what to test, who to speak to, and the best way to get answers—based on your product and goals.

Time: 3 minutes

START

Particiapnt
Recruitment

Participant Recruitment

We recruit and vet participants that match your audience, including niche and hard-to-reach users.

Research
Sessions

Live Research Sessions

We run interviews, testing, or surveys—capturing real feedback so you understand what works and why.

Insights &
Next Steps

Insights & Next Steps

We deliver clear insights to help you decide what to build, fix, or improve.

How customers shop in KSA & Japan.

NEXT PLC

Revealed real-world care gaps in heart failure.

Precision Cardiovascular

Uncovered usability challenges across the patient journey.

Now Patient

Design Sprint training with Marks & Spencers

Marks & Spencers

Validated demand —informing product direction and rollout.

Virty

Uncovered customer behaviours and motivations.

Marks and spencers

M&S bank Conversion Rate Optimization (CRO)

Marks and spencers

M&S bank Conversion Rate Optimization (CRO)

Marks and spencers

AI-powered monitoring for better heart failure care.

Precision Cardiovascular

Prescriptions & AI Health Tools. Available UK, US

Now Patient

24/7 doctor-led  health care monitoring

Virty

User testing & research for Victoria’s Secret

Victorias Secret

KSA & Japan ethnographic research for NEXT PLC

NEXT PLC

Design Sprint training with Marks & Spencers

Marks & Spencers

M&S Advent Calender Innovation Sprint

Marks and spencers

USER RESEARCH case studies

DOWNLOAD

Management

RESEARCHERS

Charles Engelen

Research & Design Lead

Aligning stakeholder needs, regulatory realities, and  user-centered design

Brad MacDonald

User Researcher

Senior UX researcher specialised in qualitative research and operational research.

Sarah Pinkerton

User Researcher

Experienced user researcher specialised in interviews, behavioral research, and insight synthesis.

Dr Ayman Alzayat

UX Research & Strategy

Applying research to large-scale digital products, aligning user insights with business strategy and product development.

charles and melissa in pitch deck session

1:1 User Interviews

Run live interviews with your target users to uncover real behaviours, needs, and decision drivers.

Focus Groups

Test ideas, messaging, and concepts with multiple users at once to surface patterns quickly.

Participant Recruitment

Access verified, high-quality participants matched to your exact audience and research goals.

Field & In-Person Research

Run research in real-world environments to observe behaviour, context, and unmet needs.

Get in touch with our team

Book a free, no-obligation call with one of our advisors to learn how the course can fit you.

Talk to a product Expert

Charles Engelen

Research & Design Lead

Customer Intelligence

SOLUTIONS

Advertising Effectiveness

Define what to learn, align teams, and focus on the highest-impact questions.

Brand Awareness

Track how visible and memorable your brand really is across your target market.

Brand Perception

Understand how customers truly see you—and where that perception is broken.

Brand Tracking

Monitor brand movement over time and identify what’s improving or declining.

Message Testing

Test messaging before launch to see what resonates—and what gets ignored.

Customer Journey Research

Map how customers actually move through your product—from first touch to conversion.

Persona Research

Define real user segments based on behaviour, not assumptions or internal opinions.

Customer Loyalty Research

Understand what keeps customers engaged—and what causes them to leave.

Customer Satisfaction

Track satisfaction and identify friction points impacting retention and growth.

Pricing Research

Test willingness to pay and optimise pricing for conversion and revenue.

Competitive Intelligence

Understand competitor positioning, strengths, and where you can win.

Competitive Landscape

Map the market to identify gaps, threats, and untapped opportunities.

Go-to-Market Research

Validate your launch strategy before spending on marketing and sales.

Market Entry Research

Assess new markets and identify the fastest path to traction.

Market Feasibility Study

Evaluate whether an opportunity is commercially viable before committing resources.

Concept Testing

Test early ideas with real users before investing in development.

Product Validation Testing

Validate demand and usability before launch to reduce product risk.

UX Research

Identify friction in your product and uncover what’s blocking user progress.

Conjoint Analysis

Understand which features matter most and how users make trade-offs.

MaxDiff Analysis

Prioritise features and messaging based on what users value most.

FAQ

Frequently
Asked

Need more information? Get in touch:

Damian Duncan

damian@obodo.io

How do you find the right participants?

We recruit and vet participants based on your exact audience.

Our panels cover specialised sectors—from healthcare and disability to hard-to-reach markets like the Middle East and China.

Do you use AI in your research?

Yes—for speed and analysis.
No—for interviews.
‍
We believe real conversations still deliver the most accurate and valuable insights.

How fast can research start?

Typically within days. We prioritise speed so you can make decisions quickly.

How do you ensure participant quality?

Every participant is screened and verified before sessions—no irrelevant or low-quality responses.

How is pricing determined?

Based on audience complexity, recruitment needs, and study scope.