This course is designed for product managers, designers, founders, researchers and anyone who want to go beyond the basics and build strong, practical research skills.

It’s ideal for anyone responsible for making product or business decisions based on user insights.

We assume you have a basic level of interaction with LLMs like ChatGPT/Claude/Gemini etc, but no prior experience for research-focused use of these tools is required.

We’ll introduce the tools during the course and show you exactly how to use them in a research context.

The focus is on applying AI effectively and responsibly, not just writing prompts.

Largely practical with theory to support your learning.

Each session includes guided exercises, group work, and real use cases so you can apply what you learn immediately.

Yes.

You’ll receive frameworks, templates, and example workflows you can directly apply to your own projects.

We don’t stop at thinking, we build.

Depending on your needs, we can:design and prototype products, build MVPs and production-ready software support hardware or physical product development, help prepare products and brands for launch.

The goal is always the same: move from insight → execution → something real in the market.