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PRODUCT RESEARCH

Make the Right Product Decisions. Before You Spend Time or Money

Start building features your market actual wants.

Reduce risk of feature failure.

Customer Acquisition Cost (CAC) Reduction.

Time-to-Market Acceleration.

Free Custom Research Plan

Get a methodology-backed research plan to tell you exactly what your users want—before your engineers waste a single hour of code.

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to hear from you.

If you’re curious about OBODO® or have any questions,
we’ll make sure you’re connected to the right person straight away.

Schedule a 30-minute product demo with expert Q&A

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ABOUT

We’re a innovation & research company that helps you test ideas, recruit the right users, and make confident decisions. We handle the process end-to-end so you can move forward with confidence.

How customers shop in KSA & Japan.

NEXT PLC

Revealed real-world care gaps in heart failure.

Precision Cardiovascular

Uncovered usability challenges across the patient journey.

Now Patient

Design Sprint training with Marks & Spencers

Marks & Spencers

Validated demand —informing product direction and rollout.

Virty

Uncovered customer behaviours and motivations.

Marks and spencers

M&S bank Conversion Rate Optimization (CRO)

Marks and spencers

M&S bank Conversion Rate Optimization (CRO)

Marks and spencers

AI-powered monitoring for better heart failure care.

Precision Cardiovascular

Prescriptions & AI Health Tools. Available UK, US

Now Patient

24/7 doctor-led  health care monitoring

Virty

User testing & research for Victoria’s Secret

Victorias Secret

KSA & Japan ethnographic research for NEXT PLC

NEXT PLC

Design Sprint training with Marks & Spencers

Marks & Spencers

M&S Advent Calender Innovation Sprint

Marks and spencers

Outocomes

Benefits of
Product Research

Optimise Resource Allocation

Avoid wasting resources on features that lack market demand.Focus your development costs where they will drive the most significant impact.

Drive Measurable Growth

Link insights directly to business KPIs and revenue outcomes. Increase your product's success rate by validating ideas before roadmaps lock.

Scale Meaningful Innovation

Build structured systems that make customer insights repeatable.Transform research from a one-off task into a permanent competitive advantage.

Empower Strategic Strategy

Shift your focus from execution to high-level business advisory.Use deep user understanding to shape company-wide goals and boardroom strategy.

Maximize Conversion Rates

Identify and remove high-friction points in your user journey.Use evidence-based insights to refine your messaging and drive more users toward successful outcomes.

Customer Intelligence

ALL SOLUTIONS

Advertising Effectiveness

Define what to learn, align teams, and focus on the highest-impact questions.

Brand Awareness

Track how visible and memorable your brand really is across your target market.

Brand Perception

Understand how customers truly see you—and where that perception is broken.

Brand Tracking

Monitor brand movement over time and identify what’s improving or declining.

Message Testing

Test messaging before launch to see what resonates—and what gets ignored.

Customer Journey Research

Map how customers actually move through your product—from first touch to conversion.

Persona Research

Define real user segments based on behaviour, not assumptions or internal opinions.

Customer Loyalty Research

Understand what keeps customers engaged—and what causes them to leave.

Customer Satisfaction

Track satisfaction and identify friction points impacting retention and growth.

Pricing Research

Test willingness to pay and optimise pricing for conversion and revenue.

Competitive Intelligence

Understand competitor positioning, strengths, and where you can win.

Competitive Landscape

Map the market to identify gaps, threats, and untapped opportunities.

Go-to-Market Research

Validate your launch strategy before spending on marketing and sales.

Market Entry Research

Assess new markets and identify the fastest path to traction.

Market Feasibility Study

Evaluate whether an opportunity is commercially viable before committing resources.

Concept Testing

Test early ideas with real users before investing in development.

Product Validation Testing

Validate demand and usability before launch to reduce product risk.

UX Research

Identify friction in your product and uncover what’s blocking user progress.

Conjoint Analysis

Understand which features matter most and how users make trade-offs.

MaxDiff Analysis

Prioritise features and messaging based on what users value most.

Pre-work

How it works

Next Step

The Blueprint

Free Research Plan

Tell us what you’re building. We’ll build a custom methodology to validate your roadmap before you burn engineering hours on the wrong features.

Time: 48 hours

START

The Framework

Strategy & Frameworks

Receive a clear roadmap of exactly who to interview, which frameworks to use (like JTBD), and the specific questions that reveal market truth

The Deep Dive

Expert Strategy Session

Bridge the gap between plan and execution with a 1:1 deep dive with a Senior Researcher to refine your approach and identify blind spots.

The Evidence

Live Market Validation

We execute the heavy lifting—running interviews and testing with your target buyers to deliver the "Build/No-Build" evidence you need.

Management

RESEARCHERS

Charles Engelen

Research & Design Lead

Aligning stakeholder needs, regulatory realities, and  user-centered design

Brad MacDonald

User Researcher

Senior UX researcher specialised in qualitative research and operational research.

Sarah Pinkerton

User Researcher

Experienced user researcher specialised in interviews, behavioral research, and insight synthesis.

Dr Ayman Alzayat

UX Research & Strategy

Applying research to large-scale digital products, aligning user insights with business strategy and product development.

1:1 User Interviews

Run live interviews with your target users to uncover real behaviours, needs, and decision drivers.

Focus Groups

Test ideas, messaging, and concepts with multiple users at once to surface patterns quickly.

Participant Recruitment

Access verified, high-quality participants matched to your exact audience and research goals.

Field & In-Person Research

Run research in real-world environments to observe behaviour, context, and unmet needs.

Free
Webinar

Join us for a 2-hour live online session designed to help you turn research into real decisions with AI

Learn More

FAQ

Frequently
Asked

Need more information? Get in touch:

Damian Duncan

damian@obodo.io

How do you find the right participants?

We recruit and vet participants based on your exact audience.

Our panels cover specialised sectors—from healthcare and disability to hard-to-reach markets like the Middle East and China.

Do you use AI in your research?

Yes—for speed and analysis.
No—for interviews.
‍
We believe real conversations still deliver the most accurate and valuable insights.

How fast can research start?

Typically within days. We prioritise speed so you can make decisions quickly.

How do you ensure participant quality?

Every participant is screened and verified before sessions—no irrelevant or low-quality responses.

How is pricing determined?

Based on audience complexity, recruitment needs, and study scope.