Pricing Strategy

Overview

Get an answer to one of the most stressful questions for any founder: “How much should I charge for this?”

Using proven frameworks like the Van Westendorp Price Sensitivity Meter, we assess what customers are truly willing to pay — so you can stop guessing and start pricing with confidence.

After the research is complete, our expert researcher will walk you through the results and you’ll walk away with a strategic pricing report so you can stop guessing and start pricing with confidence.

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Benefits

Assess Willingness to Pay: Get real insights from your users on what they’d actually pay.
Choose the Right Pricing Model: Find out whether freemium, flat, or tiered pricing makes the most sense for your market.
Benchmark Competitors: Understand how your pricing stacks up against others in your space.
‍Price with your Costs in Mind: Align your pricing not only with perceived value but also with the realities of what it takes to run your business.

Production Innovation Led by Experts

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Next Steps

Quick Fit Check

Start by connecting with the Obodo team. We’ll ask a few quick questions to understand your goals and make sure we’re the right fit for each other.

Pre-Work Sessions

If it’s a match, we’ll guide you through a structured Pre-Work phase to shape your product vision:
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‍Scoping Workshop – Define product goals, constraints, and key assumptions.
‍Prioritisation Workshop – Identify what’s essential for your Product or MVP—and what can wait.
‍User Research Plan & Personas – Align on your target users and research approach.
‍Alignment Call – Final check-in to confirm scope, direction, and build-readiness.

Contracts & Kickoff

Once we’re aligned on the plan, we’ll formalise the engagement and lock in your build schedule. From there, your sprint team gets to work.

Compare packages

Feature

Mini

Basics

Custom

Expert Consultation

UX Severity & Solutions Report

A-Sync Presentation

Actionable Insights

5-Top Critical Errors to Drive Revenue

Prioritisation Workshop

Research Backed Recomendations

On User-flow or purchase path

Multi platform

Frequently asked questions

How do you find out what users are willing to pay?

We combine 1:1 moderated interviews and proven pricing frameworks (like Van Westendorp) to understand what users value and how much they’d realistically pay.

What if I haven’t launched my product yet?

No problem. We can still test pricing assumptions through concept testing, early mockups, or problem/solution narratives — even before you have a working MVP.

Do you cover competitor pricing?

Yes. We conduct a pricing teardown of 3–5 key competitors, including feature comparison, value framing, and packaging — so you know where you stand in the market.

Can this help me design my pricing page?

Definitely. We’ll provide strategic recommendations that influence not just what you charge, but how you present it to drive conversions.