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Concept Validation
Overview

Find out if your idea solves a real problem for real people — before you build it.

You’ve got an idea. Maybe even a few. Before you sink time and money into design or development, we help you test whether the idea solves a real problem, for real people, in a way that stands out.

Book a call, tell us your idea, and we take care of the rest.

We deliver fast results in 1-2 weeks, and fit playback sessions and results sharing around your schedule.

Download the brochure here
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Includes
Scoping Workshop
A workshop to define and clarity the project scope, including goals, deliverables, and requirements.
Prioritisation Workshop
Collaboratively prioritize features based on user impact, business goals, and technical feasibility. This focused session builds a clear feature hierarchy.
User Research Plan & Personas
Gain insights into your target audience with a detailed plan and persona creation. This research drives informed decisions throughout the project.
Alignment Call
Finalize timelines, confirm next steps, and set up communication tools for seamless collaboration.
Includes
Concept Validation Sessions
Validation sessions with 6-8 participants
Concept Validation Report
Comprehensive concept validation report identifying market fit and key opportunities for differentiation.
Competitor & Market Examination
Examination of competitor products and market conditions.
Participant Acquisition
Participant incentives, such as Amazon vouchers and software acquisition costs, are not included in the budget for concept validation and will be considered an additional expense. However, we can assist you in recruiting your own participants free of charge.
Flexible Engagement Models
Offering various engagement options to best suit your project timeline and objectives.
Customised Research Design
Crafting a research approach that aligns perfectly with your specific project goals and target audience.
In-Depth Data Analysis
Providing comprehensive analysis of qualitative and quantitative data to uncover actionable insights.
Tailored User Interviews
Conducting personalised discussions to delve deep into customer experiences and expectations.
Includes
Concept Validation Sessions
Validation sessions with 6-8 participants
Concept Validation Report
Comprehensive concept validation report identifying market fit and key opportunities for differentiation.
Competitor & Market Examination
Examination of competitor products and market conditions.
Participant Acquisition
Participant incentives, such as Amazon vouchers and software acquisition costs, are not included in the budget for concept validation and will be considered an additional expense. However, we can assist you in recruiting your own participants free of charge.
Flexible Engagement Models
Offering various engagement options to best suit your project timeline and objectives.
Customised Research Design
Crafting a research approach that aligns perfectly with your specific project goals and target audience.
In-Depth Data Analysis
Providing comprehensive analysis of qualitative and quantitative data to uncover actionable insights.
Tailored User Interviews
Conducting personalised discussions to delve deep into customer experiences and expectations.
Speak with Sarah
Link
Benefits
Compare packages
Feature
Mini
Basics
Custom
Expert Consultation
UX Severity & Solutions Report
A-Sync Presentation
Actionable Insights
5-Top Critical Errors to Drive Revenue
Prioritisation Workshop
Research Backed Recomendations
On User-flow or purchase path
Multi platform
Frequently asked questions
What is Concept Validation Research?

A process used to test the viability of a new idea, product, or service with the target audience before it's fully developed or launched. It helps in understanding if the concept meets the needs and expectations of potential customers.

Why is Concept Validation Research important?

It helps in minimizing risks associated with new ventures, saves time and resources by identifying potential failures early, and ensures that the development efforts are aligned with market needs.

How is Concept Validation Research conducted?

It can involve a range of methodologies like surveys, focus groups, interviews, or prototype testing, depending on the concept and the target audience.

What happens after Concept Validation Research?

Based on the findings, the concept may be refined, redesigned, or in some cases, discarded. If validated positively, it moves to the next stages of development and eventually, to market launch.

Case Studies
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Pre-Work Includes
Scoping Workshop
A workshop to define and clarity the project scope, including goals, deliverables, and requirements.
Prioritisation Workshop
Collaboratively prioritize features based on user impact, business goals, and technical feasibility. This focused session builds a clear feature hierarchy.
User Research Plan & Personas
Gain insights into your target audience with a detailed plan and persona creation. This research drives informed decisions throughout the project.
Alignment Call
Finalize timelines, confirm next steps, and set up communication tools for seamless collaboration.
Includes
Concept Validation Sessions
Validation sessions with 6-8 participants
Concept Validation Report
Comprehensive concept validation report identifying market fit and key opportunities for differentiation.
Competitor & Market Examination
Examination of competitor products and market conditions.
Participant Acquisition
Participant incentives, such as Amazon vouchers and software acquisition costs, are not included in the budget for concept validation and will be considered an additional expense. However, we can assist you in recruiting your own participants free of charge.
Flexible Engagement Models
Offering various engagement options to best suit your project timeline and objectives.
Customised Research Design
Crafting a research approach that aligns perfectly with your specific project goals and target audience.
In-Depth Data Analysis
Providing comprehensive analysis of qualitative and quantitative data to uncover actionable insights.
Tailored User Interviews
Conducting personalised discussions to delve deep into customer experiences and expectations.
Includes
Concept Validation Sessions
Validation sessions with 6-8 participants
Concept Validation Report
Comprehensive concept validation report identifying market fit and key opportunities for differentiation.
Competitor & Market Examination
Examination of competitor products and market conditions.
Participant Acquisition
Participant incentives, such as Amazon vouchers and software acquisition costs, are not included in the budget for concept validation and will be considered an additional expense. However, we can assist you in recruiting your own participants free of charge.
Flexible Engagement Models
Offering various engagement options to best suit your project timeline and objectives.
Customised Research Design
Crafting a research approach that aligns perfectly with your specific project goals and target audience.
In-Depth Data Analysis
Providing comprehensive analysis of qualitative and quantitative data to uncover actionable insights.
Tailored User Interviews
Conducting personalised discussions to delve deep into customer experiences and expectations.
Speak with Sarah
Link